Introduction

Film Marketing

The way films are marketed has changed over the past few year, this is mainly due to the internet allowing for new forms of advertising, including free advertising which is done by the public sharing the news that the film is coming out alongside trailers and images of the film.

Here are some examples of this:

Here is some of the advertising for the movie Dredd (2012)

Teaser poster- (normally advertised before the first trailer is released, but can also be done in the form of a teaser trailer)

Sales display poster- (used in cinemas to promote the film, also shown at bus stops)



Trailer- (full length version shown on youtube and in cinema's. a cut down version is shown on TV to advertise the film also)