Viral Video

Viral Videos

Youtube has allowed for viral videos to be created which gain publicity and are aimed towards a film without actually mentioning the film.
Not only YouTube by other social media websites like Facebook and Twitter have also allowed advertising companies to put across their film to the public in order to allow it to gain popularity in order to make more people want to go and see the film.


This is an example of a viral video which has been created to tease at a film being created.

A weird viral video in which an ape is given an AK-47 by a gang of milita to which the ape starts shooting at them. This is actaully promotion for the Rise of the planet of the apes film.

This is publicity. It uses itself to draw in an audience and then waits for them to discover more about the video and that it was made as publicity drawing interest to the film its promoting. This video would have been shared around by members of the public as a simple funny video which implants the idea in the publics mind before the film even is released.

Here is another example of publicity, this time as a DVD extra but still a means of publicising the movie. It could be considered a form of synergy where the uploader of the video gets popularity and the film gets publicity as the video itself might make the viewer want to see the film.





An example of Synergy. The Simpsons in every episode include a couch gag. The Simpsons creators worked with the design team for the Hobbit to create a couch gag revolved around the Hobbit. This is a great example of synergy where both the Simpsons and the Hobbit get promotion through the video.

This is promotion for both the film the Hobbit as well as the Simpsons. With this one is only possible with the other.

Viral videos can help promote a film through what the video is about. Here is a very reccent example which within 5 days recieved over 35 million views and with a simple advert placed at the end for the film means that over 35 million people will know that this film is happening and this could help the company who are distributing the film to get a much wider audience than previously thought.

This would be a form of publicity as the publicity of the video draws the audience in with a well placed trailer at the end of the video for the film to publicise that the film is happening. The film itself might not have been as popular or have gained as much popularity through conventional means of advertising so by doing this the film gains publicity which might convince the public to go and watch the film.