Case Study: Robocop

Robocop

The reboot for the 1987 classic has just released, the film using the same basis of the original to reboot for a newer younger audience this time around.

I have been on the look out for advertising of this film for the past month or so leading up to its release earlier in February. Films these days don't just advertise on the street but on the internet, finding new ways of getting their film noticed in the fast moving cycle of popularity on the internet where one day something is in and the next it is forgotten.

In the past films like Prometheus have used Youtube to promote their film in different ways which haven't been seen before.

 Distributed by Metro-Goldwyn-Mayer and Columbia Pictures. These are two big distribution companies that have distributed some of the biggest films meaning they have a good idea of how to get a film known to the public, this process normally begins about 6 weeks before release, sometimes even longer where trailers will be released onto the internet to get the public hyped for the upcoming film. 

Trailers

This teaser trailer was unveiled in 2013 and doesn't mention Robocop but instead hints at the film with the inclusion of Omnicorp the company in the original film as well as stating that something is coming that is of great importance again hinting at the release of the film. 

In November last year this trailer was released showing the plot of setting for the film, it gives a good look at what is to be expected of the film. It includes a colour change of Robocop which was met with some controversy where some hardcore fans won't like how the film is being remade.

A great way of getting the message across that a film is coming is by getting the stars on talk shows just before or as the film is coming out. This keeps the idea of the film in mind in the publics eye up to its release. One example of this for Robocop is with the BBC talk show Graham Norton. Here is a clip which aired n 7th of February. 

Posters

This is a poster I found in Harrow next to a bus stop. These posters are a great way of advertising the film as they will be seen by thousands of people daily as they walk or drive by. The poster contains all necessary information for the film.